Welcome to my collection of design projects, take a look around!
Featuring both professional work and in-class explorations.
Auréle Beauty: Luxury SkinCare Branding
Auréle Beauty is a self-directed branding project focused on creating a luxury skincare brand that embodies elegance, refinement, and modern beauty. The project explores the development of a cohesive brand identity through premium typography, a sophisticated color palette, and elevated design systems. Emphasis was placed on high-end visual storytelling, packaging concepts, and editorial-style layouts to create a timeless brand experience with strong market appeal.
The Cookie Garden: Bakery & Florist Shop
The Cookie Garden is a senior-level branding project that explores the combination of two unexpected concepts, a bakery and a florist shop, into one cohesive, whimsical brand identity. Originally developed for a senior showcase, the project represents a playful yet thoughtful approach to branding that celebrates craftsmanship, creativity, and charm. Through refined typography, a soft garden-inspired color palette, and illustrative visual elements, the brand captures the warmth of handcrafted cookies and the elegance of floral design. The project emphasizes cohesive storytelling and real-world applications, transforming the original concept into a polished, portfolio-ready branding system.
Eco Chic: Sustainable Apparel Branding
Eco Chic is a sustainable apparel branding project focused on reimagining an eco-conscious clothing company through a modern, thoughtfully designed visual identity. This project explores the creation of a cohesive brand system using a redesigned logo mark, an earth-inspired color palette, and a playful yet refined typographic style that feels approachable while still aligning with minimalist eco-luxury. The identity is expanded across apparel tags, packaging, social media, and advertising to clearly communicate sustainability, creativity, and Eco Chic’s mission to produce stylish garments made from agricultural waste and plant-derived materials.
SoulFly: Restaurant Branding & Packaging
Soulfly is a restaurant branding project focused on building a complete visual brand identity from the ground up. This project explores the development of a typographic-driven identity system, using expressive type as the foundation for the brand’s personality and tone. The project extends into real-world applications, including menu design, food item branding, packaging, and social media content, allowing for a full exploration of how typography and visual systems function within a restaurant setting. Storytelling and usability to create a bold, unified brand experience that translates seamlessly from print to digital platforms.
The Nestly Haven: Furniture Catalog
This project is a rebrand and expansion that transforms the original Jeff Koons Balloons artist-logo assignment into a contemporary furniture brand with a fully developed visual identity. The concept was based on selecting a well-known artist and reimagining what they are known for as a real-world business, allowing for creative freedom in defining the type of company and its direction. The project explores redesigning the brand a new logo, refined typography, and color palette, while expanding the identity into cohesive applications such as catalogs, packaging, signage, furniture mockups, and storefront.
That Girl Radio: Podcast Branding
This project focuses on developing a cohesive visual brand identity for the That Girl Radio podcast. Designed as a freelance-style branding expansion, it explores how the podcast brand extends beyond audio into T-shirt apparel, social media visuals, and real-world mockups. The project includes logo design and brand identity development, with an emphasis on creating functional, versatile visuals that translate seamlessly across digital platforms and physical applications.
Mariah The Scientist: Album Cover & CD
This freelance project explores the development of a cohesive visual identity for Mariah The Scientist’s album through album cover design, CD packaging, and apparel applications. The project extends beyond concept development to create a visually refined and storytelling-driven system that emphasizes typography, composition, and layout. By pushing typographic expression and visual structure, the branding establishes a distinctive creative direction that translates across album covers, CD discs, and merchandise, strengthening the artist’s visual presence across physical and promotional formats.
RumWave: Cocktail Bar Branding
This freelance branding project focuses on Rum Wave, a beach-inspired tiki cocktail bar concept built around a name, mood, and experiential adjective. The project is typographic-led, using refined logo design, typography, and a refreshed color palette to create a cohesive visual identity rooted in a relaxed California beach aesthetic. The brand system expands across menus, social media, and apparel, demonstrating how a strong typographic concept can evolve into a functional, professional branding system through consistent layout, hierarchy, and real-world mockups.