The Nestly Haven
Furniture Catalog
Project Overview
This project is a rebrand and brand expansion that reimagines the Jeff Koons Balloon artist logo assignment as a contemporary furniture brand with a fully realized visual identity. The project involved redesigning the brand’s logo, refining typography, and developing a cohesive color palette that reflects a balance of creativity and contemporary sophistication.
The identity was expanded across multiple brand touchpoints, including catalogs, packaging, signage, furniture mockups, and a storefront, to demonstrate how the brand would exist consistently across both print and physical environments.
The Nestly Haven Process…
Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Deliverables
Logo redesign
Brand identity system (typography + color palette)
Catalog design
Packaging concepts
Signage and storefront applications
Furniture and environmental mockups
Final Thoughts
This project reinforced the importance of grid usage and alignment when designing a clean, organized product catalog. I also learned how strategic typography plays a key role in guiding the viewer’s eye and drawing consumers into the products, ultimately supporting purchasing decisions.
Let’s Create · Something Bold · Let’s Create · Something Bold
Let’s Create · Something Bold · Let’s Create · Something Bold
Thoughtfully crafted to elevate what matters most.