That Girl Radio
Podcast Branding
Project Overview
That Girl Radio is a podcast branding project centered on creating a bold and relatable visual identity for a women-led podcast focused on empowerment, lifestyle conversations, and lighthearted gossip.
Designed as a freelance-style branding expansion, the project explores how a podcast brand rooted in honest conversations and community can extend beyond audio into strong visual storytelling.The identity was developed to feel confident, expressive, and approachable, with an emphasis on creating versatile designs that resonate with modern women.
That Girl Radio Process…
Programs Used
Adobe Illustrator
Adobe Photoshop
Deliverables
Logo design
Brand identity system
Social media visuals
Apparel graphics
Mockups
Final Thoughts
This project reinforced the importance of visual balance and hierarchy in creating clear, effective design systems. I learned how thoughtful placement of design elements strengthens communication and guides the viewer through the brand’s story. The process also pushed me to go beyond the initial concept, exploring how a single idea can expand visually across multiple graphic elements to support cohesive storytelling. Additionally, I developed new Photoshop techniques throughout the project, allowing me to elevate the overall execution and bring the brand to life more effectively.