Eco Chic
Sustainable Apparel Branding
Project Overview
Eco Chic is a sustainable apparel branding project that reimagines an eco-conscious clothing company through a modern, thoughtfully crafted visual identity. The project focuses on building a cohesive brand system using a refreshed logo mark, an earth-inspired color palette, and playful yet refined typography that balances approachability with minimalist eco-luxury.
The identity is applied across apparel tags, packaging, social media, and advertising to communicate Eco Chic’s commitment to sustainability, creativity, and fashion-forward design using plant-based and agricultural waste materials.
Eco Chic Process…
Programs Used
Adobe Illustrator
Adobe Photoshop
Deliverables
Primary & secondary logo designs
Brand color palette and typography system
Apparel tags and packaging concepts
Product materials and branded merchandiseSocial media graphics
Advertising visuals
Final Thoughts
Through the Eco Chic project, I learned how to translate sustainability-driven values into a cohesive and visually compelling brand system. This project strengthened my ability to balance playful typography with minimalist design principles while maintaining clarity and consistency across multiple brand touchpoints.
I also gained experience designing with purpose using color, materials, and visual language to support a brand’s mission and tell a meaningful story beyond aesthetics.
Let’s Create · Something Bold · Let’s Create · Something Bold
Let’s Create · Something Bold · Let’s Create · Something Bold
Thoughtfully crafted to elevate what matters most.