RumWave
Cocktail Bar Branding
Project Overview
Rum Wave is a freelance branding project developed for a beach-inspired tiki cocktail bar concept rooted in relaxed California coastal culture. Built around a name, mood, and experiential adjective, the brand emphasizes atmosphere as much as function.
The identity is typographic-led, using refined logo design, intentional type choices, and a refreshed color palette to create a cohesive visual system. The brand extends across menus, social media, and apparel, showcasing how a strong typographic foundation translates into a flexible, real-world identity.
RumWave Process…
Programs Used
Adobe Illustrator
Adobe Photoshop
Canva
Deliverables
Primary and secondary logo designs
Typography system and type hierarchy
Color palette development
Cocktail menu design
Social media branding assets
Visual identity mockups
Final Thoughts
This project reinforced the importance of thinking beyond the initial concept and considering all the elements required to build a complete brand identity. I learned how key components, such as typography, color, hierarchy, and consistency, work together to create a cohesive and functional branding system. Developing Rum Wave emphasized the value of designing with real-world applications in mind, ensuring the brand remains flexible, recognizable, and effective across multiple platforms and deliverables.